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Investment Information

Frequently Asked Questions

FAQs
Learn About the Winmark Brands Your Brand Options
See Our Available Territories for Each Brand

Our Numbers Tell a Compelling Story

Invest in Your Future with a Play It Again Sports Resale Franchise
  • 1.8B+ Items recycled since 2010
  • 182M Items recycled per year
  • 500K Items recycled per day
  • 6 Items recycled per second

People Love Buying & Selling Used Items

Capitalize on a Unique Retail Franchise Opportunity
  • Environmentally
    Friendly

    More consumers than ever before care about the environment. Rather than disposing of gently used items, people are now choosing to sell their unwanted items to resale shops to promote sustainability.
  • Widespread
    Appeal

    Resale shopping appeals to a wide range of demographics and income levels. Smart consumers are always looking for a good deal and are frequently shopping for high-quality items at a great value.
  • High
    Demand

    The resale business is currently one of the fastest growing segments in the retail industry. On an annual basis, over 59 million Americans will shop at a thrift store and up to 49 million will shop at a resale store.
  • Changing the World

    For more than 30 years, our resale franchise has been at the forefront of the sustainability movement by supporting entrepreneurs interested in owning a resale franchise.

Learn More About Our History

  • 1988

    Founded in 1988, Winmark started with the establishment of Play it Again Sports® and continued to build a legacy of beloved secondhand shops.

  • 1993

    Over the years, we expanded our portfolio with the purchase of Once Upon A Child® and Music Go Round®.

  • 1998

    It didn't take long for Winmark to gain recognition, being named Fortune and Inc. magazines’ Fastest Growing Public Company just a few years after our start. We further expanded our portfolio with the acquisition of Plato's Closet®. Winmark's commitment to creating successful business ventures continues to thrive.

  • 2007

    By the time we reached the milestone of $500 million in enterprise sales in 2007, we had established a competitive edge through our remarkable track record of sustained prosperity. Today, Winmark stands as a testament to the power of a solid foundation and a clear vision for the future.

  • 2013

    Winmark’s 2013 addition, Style Encore®, only added to our success. It was a brand built from the ground up for shoppers who are fashion-, bargain-, and recycling-conscious.

  • 2015

    By 2015, Winmark had reached a milestone of $1 billion in sales. Shoppers embrace secondhand shopping not only for its affordability but also for its sustainability. Winmark maintains its position as a leader in the resale industry, blazing an exciting path toward the future.

  • 2022

    Winmark Corporation transformed into Winmark – the Resale Company® in 2022, aiming to make Resale for Everyone a reality. Several exciting milestones were achieved:

    Plato's Closet proudly opened its 500th store.

    System-wide sales exceeded $1.5 billion.

    Our franchised locations extended the lives of 169 million items and over 1.5 billion in items since 2010.

    Winmark's business model is helping to secure a better future by providing accessible and sustainable options for countless communities across North America.

Invest in an Award-Winning
Resale Franchise

Person putting clothes in a box People having a meeting

What Makes a Winmark Franchise Unique?

Our Brands Positively Impact the Communities They Serve

Winmark Franchising is committed to being a leader in the resale industry and setting the standard for sound business decisions, corporate responsibility, and sustainability practices. Our retail resale franchise is unique in the way that it has brought together two key groups - franchisors and entrepreneurs - to create a mutually beneficial business ecosystem.

Partnerships

Winmark’s partnerships focus on our ongoing commitment to sustainability, supporting local communities and promoting our mission of providing Resale for Everyone™.

  • Impex & Marcy and Winmark Partner Image
    Impex & Marcy

    Winmark and Play It Again Sports are the Official Resale Partner of Impex, Inc, the industry leader in fitness manufacturing for more than four decades with brands such as Marcy, Steelbody, and Bionic Body.

    With a shared focus on sustainability, both companies will partner together to extend the life of fitness gear, provide value to fitness enthusiasts in local communities across the US and Canada, and expand the accessibility of home gym equipment for all.

  • STX and Winmark Partner Image
    STX

    Winmark and Play It Again Sports are the Official Resale Partner of STX, the leading sporting goods manufacturer specializing in lacrosse equipment with a history spanning more than five decades.

    Both companies will partner together to advance circularity, extend the life of lacrosse equipment and grow the game in local communities across North America.

  • Roland & BOSS and Winmark Partner Image
    Roland & BOSS

    Winmark and Music Go Round are partnering with Roland Corporation, creator of iconic and innovative electronic musical instruments and BOSS, a leader in creative tools for guitarists and vocalists, as the Official Resale Partners of Roland and BOSS.

    Driven by both value and sustainability, Music Go Round and Roland/BOSS will work together to help musicians extend the life of their musical instruments, equipment and accessories; deepen their dedication to circularity; and provide value to music creators in their local communities.

  • Innova and Winmark Partner Image
    Innova

    Winmark has partnered with Innova, the technological originator and pacesetter in Disc Golf, as its Official Resale Partner.

    Together, Winmark and Innova will help extend the life of used Disc Golf equipment across North America with more than 280 Play It Again Sports franchise locations – providing both sustainable and value purchasing opportunities for their customers

  • CCM and Winmark Partner Image
    CCM In partnership with CCM, the iconic Canadian hockey gear manufacturer, Winmark and Play It Again Sports are dedicated to demonstrating our unwavering commitment to promoting sustainability in local communities. Together we will collaborate to extend the life of used hockey equipment, reduce waste and promote sustainable purchasing opportunities, and help grow the game of hockey in local communities across the US and Canada.
  • Elan and Winmark Partner Image
    Elan

    Winmark and Play It Again Sports have partnered with Elan, the definitive brand delivering unparalleled skiing experiences, as the Official Resale Partner of Elan.

    As partners dedicated to circularity and sustainable business practices, we will work together to help skiers extend the life of their equipment, reduce waste, and provide value to winter sports enthusiasts in their local communities across North America.

  • Rawlings & Easton and Winmark Partner Image
    Rawlings & Easton Winmark Corporation and its Play It Again Sports brand have entered into a first-of-its-kind partnership with Rawlings Sporting Goods, Inc., makers of the iconic baseball and softball gear and Easton bats, as the Official Resale Partner of Rawlings and Easton. As partners in value and sustainability, we will work together to help players extend the life of their equipment, reduce environmental impact and provide value to baseball and softball players in their local communities across North America.
  • Tom Hoge and Winmark Partner Image
    Tom Hoge Winmark and its resale retail brands are partnering with PGA® professional Tom Hoge. Tom’s first experience with Play It Again Sports (and Winmark) was as a young athlete looking for used baseball gear in the Fargo, ND store. His game may have changed but his love of sports has not. Winmark and Tom are united in supporting local communities and entrepreneurs on our mission to provide Resale for Everyone®.
  • Blake Bolden and Winmark Partner Image
    Blake Bolden Winmark and Play It Again Sports® are partnering with Blake Bolden, a trailblazer in women’s hockey who competed in the NWHL and is a current scout for the Los Angeles Kings, to sponsor her inspiring girls mentorship program. Blake is a champion and role model for girls and women in the sport who got her first set of hockey gear at Play It Again Sports.
  • USA Hockey and Winmark Partner Image
    USA Hockey As the Official Resale Partner of USA Hockey and an official partner of the organization, Winmark and its brands deepen their connection to local communities across the country and expand their commitment to growing the game of hockey.
  • LA Kings and Winmark Partner Image
    LA Kings Winmark – the Resale Company® and its 5 resale franchised brands have launched a first-of-its-kind partnership to become the Official Resale Partner of the LA Kings and Kings Care Foundation. Focusing on the growth of hockey as a sport and supporting access to hockey and other sports for under-served youth, this partnership also supports local families and communities through a concentration on sustainability, advocacy and inclusion.

What Makes a Winmark Franchise Unique?

Our Brands Positively Impact the Communities They Serve

Winmark Franchising is committed to being a leader in the resale industry and setting the standard for sound business decisions, corporate responsibility, and sustainability practices. Our retail resale franchise is unique in the way that it has brought together two key groups - franchisors and entrepreneurs - to create a mutually beneficial business ecosystem.

  • Plato's Closet logo

    Plato’s Closet is a leader in the twenty-somethings and teen apparel franchise industry. We set the standard for resale franchise opportunities in many communities nationwide. Learn more about the benefits of franchising with Plato’s Closet below!

    Revenue Information:

    • Top Quartile Average Gross Sales $1,999,194 (2023)*
    • Average Gross Sales: $1,300,065 (2023)*
    • Average Gross Profit: $821,845 (2023)*
    • 500+ Stores in North America & Canada

    Investment Range:

    $287,300 to $417,300

    Plato's Closet
  • Once Upon A Child logo

    Join the number one children's resale franchise with Once Upon A Child. We've raised the bar, setting the standard for resale franchises nationwide. Discover how franchising with us can pave the way for a prosperous future.

    Revenue Information:

    • Top Quartile Average Gross Sales $1,989,203 (2023)*
    • Average Gross Sales: $1,248,773 (2023)*
    • Average Gross Profit: $833,058 (2023)*
    • 400+ Stores in North America & Canada

    Investment Range:

    $287,800 to $420,800.

    Once Upon A Child
  • Play It Again Sports logo

    As a leader in the sporting goods resale industry, we have established ourselves as the gold standard for franchising. From hockey sticks to golf clubs, we offer quality products to communities across the nation. Discover the exciting benefits of owning a Play It Again Sports franchise.

    Revenue Information:

    • Top Quartile Average Gross Sales $2,072,645 (2023)*
    • Average Gross Sales: $1,186,546 (2023)*
    • Average Gross Profit: $629,692 (2023)*
    • 280+ Stores in North America & Canada

    Investment Range:

    $314,300 to $420,800

    Play It Again Sports
  • Style Encore logo

    Interested in joining a powerhouse franchise in the women's and men’s resale industry? Look no further than Style Encore. As industry trailblazers, we've raised the bar for franchise opportunities across the nation. And now, we invite you to discover the endless benefits of franchising with us.

    Revenue Information:

    • Top Quartile Average Gross Sales: $1,515,801 (2023)*
    • Average Gross Sales: $884,938 (2023)*
    • Top Quartile Profit: $881,154 (2023)*
    • 65+ Stores in North America & Canada

    Investment Range:

    $274,800 to $415,300

    Style Encore
  • Music Go Round logo

    Looking to join a winning franchise? Look no further than Music Go Round! Our musical instrument franchise sets the gold standard, providing communities across the country with access to high-quality instruments and gear. Discover the many benefits of franchising with us.

    Revenue Information:

    • Top Quartile Average Gross Sales: $2,452,149 (2023)*
    • Average Gross Sales: $1,322,547 (2023)*
    • Average Gross Profit: $637,710 (2023)*
    • 35+ Stores in North America & Canada

    Investment Range: $309,300 to $394,800

    Music Go Round
  • Plato's Closet logo

    Plato’s Closet is a leader in the twenty-somethings and teen apparel franchise industry. We set the standard for resale franchise opportunities in many communities nationwide. Learn more about the benefits of franchising with Plato’s Closet below!

    Revenue Information:

    • Top Quartile Average Gross Sales $1,999,194 (2023)*
    • Average Gross Sales: $1,300,065 (2023)*
    • Average Gross Profit: $821,845 (2023)*
    • 500+ Stores in North America & Canada

    Investment Range:

    $287,300 to $417,300

    Plato's Closet
  • Once Upon A Child logo

    Join the number one children's resale franchise with Once Upon A Child. We've raised the bar, setting the standard for resale franchises nationwide. Discover how franchising with us can pave the way for a prosperous future.

    Revenue Information:

    • Top Quartile Average Gross Sales $1,989,203 (2023)*
    • Average Gross Sales: $1,248,773 (2023)*
    • Average Gross Profit: $833,058 (2023)*
    • 400+ Stores in North America & Canada

    Investment Range:

    $287,800 to $420,800.

    Once Upon A Child
  • Play It Again Sports logo

    As a leader in the sporting goods resale industry, we have established ourselves as the gold standard for franchising. From hockey sticks to golf clubs, we offer quality products to communities across the nation. Discover the exciting benefits of owning a Play It Again Sports franchise.

    Revenue Information:

    • Top Quartile Average Gross Sales $2,072,645 (2023)*
    • Average Gross Sales: $1,186,546 (2023)*
    • Average Gross Profit: $629,692 (2023)*
    • 280+ Stores in North America & Canada

    Investment Range:

    $314,300 to $420,800

    Play It Again Sports
  • Style Encore logo

    Interested in joining a powerhouse franchise in the women's and men’s resale industry? Look no further than Style Encore. As industry trailblazers, we've raised the bar for franchise opportunities across the nation. And now, we invite you to discover the endless benefits of franchising with us.

    Revenue Information:

    • Top Quartile Average Gross Sales: $1,515,801 (2023)*
    • Average Gross Sales: $884,938 (2023)*
    • Top Quartile Profit: $881,154 (2023)*
    • 65+ Stores in North America & Canada

    Investment Range:

    $274,800 to $415,300

    Style Encore
  • Music Go Round logo

    Looking to join a winning franchise? Look no further than Music Go Round! Our musical instrument franchise sets the gold standard, providing communities across the country with access to high-quality instruments and gear. Discover the many benefits of franchising with us.

    Revenue Information:

    • Top Quartile Average Gross Sales: $2,452,149 (2023)*
    • Average Gross Sales: $1,322,547 (2023)*
    • Average Gross Profit: $637,710 (2023)*
    • 35+ Stores in North America & Canada

    Investment Range: $309,300 to $394,800

    Music Go Round

Store Owners Love to Franchise with Winmark

"It changed my whole life."
- Marnie M.
    Why Franchise with Winmark? You Get to Operate a Successful Business; We Handle the Rest
    • Trust

      Trust

      Mutual trust with our franchisees is crucial. We are the largest and most-recognized resale business franchisor with a proven track record of success with first-time franchisees.

    • Communication

      Communication

      We create open avenues for discussion where our franchisees can share ideas, challenges, and questions about running their businesses.

    • Resources

      Resources

      Your success is our success. We dedicate 100% of our time, resources, and money to our franchisees - not corporate entities.

    • Support

      Support

      We give you the resources, information, tools, and training to be successful throughout our long-term relationship.

    Our Brands

    A franchise opportunity from Winmark is the start of a transformative journey. The premier name in resale retail in North America, our proven track record and best in class franchise models lead to thriving partnerships with franchisees. Our entrepreneurs desire to run their own resale store, communities want to support small businesses and everyone seeks to leave our planet better for generations to come.

    With Winmark, business franchising is fully supported and not just a transaction — it is the start of a business relationship.

    Start Your
    Franchising Journey

    Learn more about each of our sustainable resale franchise brands to find the right fit for you! Once you have chosen a brand to franchise with, reach out to our team to begin your journey today!

    Ready to Take The First Step?

    Fill out the form below to get started and receive your free franchise report!
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