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About Play It Again Sports®

Changing the Sports Retail Industry Since 1983

Play It Again Sports was first founded in 1983 and quickly became the flagship franchise brand for the company that would come to be known as Winmark®. Over those years, Winmark used the Play It Again Sports brand to pioneer its "ultra-high-value” retail niche that continues to serve a pivotal role in communities all over North America. 

Interested in learning more about Play It Again Sports and the brand’s continued success nationwide?  Contact us today to learn more. 

A Major Industry Force

Just how big is the sports retail industry? In 2021, its estimated that the sales of sporting goods equipment, fitness equipment, and sporting goods footwear topped $92 billion in the United States alone! Over the last 30+ years, the Play It Again Sports brand has become a major player in this arena due to its engaged approach to franchising, new and quality used inventory, extensive product knowledge, locally owned and operated stores, and superior customer service. 

Start your journey with Play It Again Sports today! Fill out our form to take the first step. 

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What makes Play It Again Sports different?

  • We satisfy our customers' sports and fitness needs. Our stores offer 60% new merchandise and 40% used, creating a unique and ever-changing assortment for our customers while at the same time being able to offer our customers the complete solution for their sports and fitness needs.
  • We pay on the spot for our customers' quality used sports and fitness equipment.
  • We offer value. We price our quality used sports and fitness gear at discounts up to 40% to 90% off. 
  • We offer product expertise. We offer the most knowledgeable product sales experts in the industry through our franchisees and their employees, many of whom are active athletes themselves.
  • We offer exceptional customer service. We provide the best in class service and superior customer experience in the industry. 
  • We use an e-commerce platform that allows each of our stores to promote and sell both their new and used inventory daily. 
  • We are locally owned and operated.  We partner with franchisees who are passionate about sports in their community and can regularly engage with customers. 
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Invest in an Award-winning Clothing Franchise

Entrepreneur Franchise 500 2024

Top Ranked Used Sports Gear Franchise Investment

  • Entrepreneur Magazine 500 (2013-2024)
  • 280+ Store Locations Throughout North America

What Sets Us Apart 

Explore why Play It Again Sports is one of the top choices for resale franchise opportunities. Learn about our industry-leading brand, proven track record, and commitment to sustainability.

Ready to Take the First Step?

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