About Play It Again Sports®
Changing the Sports Retail Industry Since 1983
Play It Again Sports was first founded in 1983 and quickly became the flagship franchise brand for the company that would come to be known as Winmark®. Over those years, Winmark used the Play It Again Sports brand to pioneer its "ultra-high-value” retail niche that continues to serve a pivotal role in communities all over North America.
Interested in learning more about Play It Again Sports and the brand’s continued success nationwide? Contact us today to learn more.
A Major Industry Force
Just how big is the sports retail industry? In 2021, its estimated that the sales of sporting goods equipment, fitness equipment, and sporting goods footwear topped $92 billion in the United States alone! Over the last 30+ years, the Play It Again Sports brand has become a major player in this arena due to its engaged approach to franchising, new and quality used inventory, extensive product knowledge, locally owned and operated stores, and superior customer service.
Start your journey with Play It Again Sports today! Fill out our form to take the first step.
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The training we provide
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Business
PlanningBusiness Planning• Banks today want to see a solid business plan with a strong financial plan and committed ownership.
• Winmark will help you build that plan based on our years of experience.
• One full day of training is dedicated to building a detailed three-year plan and written narrative.
• Together, these tools create a financial strategy for you to share with the bank to obtain financing.
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Retail Site
SelectionRetail Site Selection• Training on site criteria such as economics, size, visibility, parking and co-tenants
• Lease information training including retail terminology, lease basics and hiring a broker
• Provide necessary information to landlord
• Monitor the progress from letter of intent to lease signing
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Style and Trend TrainingStyle and Trend Training
• Monthly What's Hot communication in fashion trends product training
• Detailed hands-on training of what to buy and how to buy it
• Hands-on mall training to see the latest styles
What makes Play It Again Sports different?
- We satisfy our customers' sports and fitness needs. Our stores offer 60% new merchandise and 40% used, creating a unique and ever-changing assortment for our customers while at the same time being able to offer our customers the complete solution for their sports and fitness needs.
- We pay on the spot for our customers' quality used sports and fitness equipment.
- We offer value. We price our quality used sports and fitness gear at discounts up to 40% to 90% off.
- We offer product expertise. We offer the most knowledgeable product sales experts in the industry through our franchisees and their employees, many of whom are active athletes themselves.
- We offer exceptional customer service. We provide the best in class service and superior customer experience in the industry.
- We use an e-commerce platform that allows each of our stores to promote and sell both their new and used inventory daily.
- We are locally owned and operated. We partner with franchisees who are passionate about sports in their community and can regularly engage with customers.
Invest in an Award-winning Clothing Franchise
Top Ranked Used Sports Gear Franchise Investment
- Entrepreneur Magazine 500 (2013-2025)
- 280+ Store Locations Throughout North America
Play It Again Sports Store Owners Love to Franchise with Winmark
"The grand opening was amazing. We ended up breaking the grand opening sales record for all of Play It Again Sports franchises; and having Winmark come out to the store for the grand opening to be there with us was invaluable."- Erich K.
What Sets Us Apart
Explore why Play It Again Sports is one of the top choices for resale franchise opportunities. Learn about our industry-leading brand, proven track record, and commitment to sustainability.
