Our Brands
Vibrant Resale Franchise Businesses for Every Community
Throughout our 30+ years in business, Winmark has developed dynamic brands with proven success in communities all across North America. These businesses are specifically engineered to not only provide customers with quality items at a reasonable price point but also pay our customers cash on the spot for the items they no longer need, providing a win-win for our customers and our franchisees.
Just how successful have these brands been? Not only has Winmark grown to be the largest franchisor specializing in resale businesses but, over the last 10 years, our franchise agreement renewal rate with our franchise partners has been 98.7%. This means that our franchise partners are electing to continue their relationship with us for another 10 years. That's how extraordinary their experience working with Winmark has been.
Want to learn more about our Winmark resale retail brands? Call our friendly, knowledgeable team at (866) 595-0053 today or fill out our contact form.
What Does it Take to Franchise?
Investment InformationPeople Love Buying & Selling Used Items
Capitalize on a Unique Retail Franchise Opportunity-
Environmentally
FriendlyMore consumers than ever before care about the environment. Rather than disposing of gently used items, people are now choosing to sell their unwanted items to resale shops to promote sustainability. -
Widespread
AppealResale shopping appeals to a wide range of demographics and income levels. Smart consumers are always looking for a good deal and are frequently shopping for high-quality items at a great value. -
High
DemandThe resale business is currently one of the fastest growing segments in the retail industry. On an annual basis, over 59 million Americans will shop at a thrift store and up to 49 million will shop at a resale store. -
Changing the World
For more than 30 years, our resale franchise has been at the forefront of the sustainability movement by supporting entrepreneurs interested in owning a resale franchise.
A Closer Look at Our Brands
What Makes Each Brand Unique?
Plato's Closet®
focuses on the teen to twenty-something demographic. This hip, on-trend brand provides remarkable discounts on all of the latest styles they've seen in the malls over the last 12 to 18 months. More importantly, it pays them cash on the spot for their current styles, allowing them to continually trade in their current outfits for new options each time they visit the store.
Once Upon A Child®
is the largest and fastest-growing reseller of children's goods and apparel in North America. We are the solution for parents looking for high quality, gently used children’s apparel, toys, shoes, baby equipment and accessories at affordable, family friendly prices. We also pay Moms and Dads for the items their children have outgrown, supplying them with the cash to buy the new outfits their families need today.
Play It Again Sports®
is a perfect venue for families with children who are participating in team sports, as well as adults participating in individual sports and fitness activities. Unlike some of our other brands, Play It Again Sports offers a mixture of new and used sports and fitness equipment, at about a 60%/40% split, respectively.
