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Once Upon A Child

Cost of Opening Your Own Once Upon A Child® Franchise Business

We qualify our US franchise candidates on an approximate investment range between $287,800 to $420,800. This investment, however, will vary depending on the market and other factors. 

Either individually or with a financial partner, our minimum net worth and liquid asset requirements are as follows:

  • $75,000 to $105,000 – Cash or liquid assets*
  • $400,000 – Net Worth

*Liquid asset examples include cash, non-retirement stocks, and bonds, etc.

Verification of financial data such as cash available will be required as you move forward in our franchise process. Funds quoted above are in U.S. dollars.

Interested in more detailed franchise costs and investment information? Contact our Winmark® team at (866) 593-0262 today—we're ready to hear from you!

Type of Expenditure

Minimum

Maximum

Initial Franchise Fee

$25,000

$25,000

Fixtures and Supplies

$45,000

$57,000

Signs

$8,000

$12,000

Security Cameras

$1,500

$4,500

Point-Of-Sale (POS) System

$22,300

$29,300

Leasehold Improvements

$11,000

$21,000

Build-Out

$25,000

$50,000

Deposits and Business Licenses

5,000

$15,000

Opening Inventory

$65,000

$80,000

Miscellaneous Pre-Opening Expenses

$35,000

$70,000

Rent - First 3 Months

$15,000

$24,000

Additional Funds- 3 Months

$30,000

$33,000

Total

$287,800

$420,800

Once Upon A Child Fast Facts


  • Real Estate

    Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,500 – 4,500 square feet

  • Core Customers

    Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14

    Lower middle to upper-middle income households

  • Product Selection

    Product Selection

    95% Gently Used

    5% New

    Clothing

    Toys

    Shoes

    Accessories

    Books

    Equipment

Territories Available

Discover the prime territories available for your own Once Upon A Child. Find out where you can establish your successful business and make a difference in your local community. Start your journey today!

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