Join the Largest Children's Resale Franchise Build a Sustainable Future with Once Upon a Child

Join the Largest Children’s Resale Franchise

Build a Sustainable Future with Once Upon A Child

Take the Next Step to Own a Once Upon A Child

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Our Numbers Tell a Compelling Story

Invest in a Sustainable Future with a Once Upon A Child Resale Franchise

$1,989,203
Top Quartile Average Gross Sales in 2023*
400+
Stores in North America
$1,248,773
Average Gross Sales in 2023*

How Much Can I Make?

Average Unit Sales

$993,037

2019
$1,064,082

2021
$1,248,773

2023

Once Upon A Child Franchise Opportunities

North America’s #1 Children’s Resale Franchise

Once Upon A Child is North America's leading retail resale franchise for kids! We provide high-quality, gently used children's clothing, toys, equipment and accessories to meet the needs of babies through tweens at affordable price points. The cost savings offered by this second-hand approach make it a great option for budget conscious parents who still want fashionable and safe items for their children.

Once Upon A Child has more than 400+ locations throughout North America. Our stores provide budget conscious families with an opportunity to purchase high-quality name brand clothing, shoes, toys and more—all at up to 70% off retail prices.

Our concept of buying and selling has earned us tremendous loyalty among our customers over the years and has allowed our kids clothing resale franchise to rank in Entrepreneur Magazine's Franchise 500 for more than two decades—including taking the #1 spot in its category! Families have come to rely on Once Upon A Child as a trusted resource for quality items at unbeatable prices.

We operate in a critical and enticing niche inside the retail marketplace and have a 99% renewal rate among our franchisees. This means that at the end of their franchising contract, 99% of our franchisees choose to renew their contracts and stay in business with us, which makes us very proud of how we operate! If you're looking to open a children’s resale franchise in your community, our team at Winmark – the Resale Company® is ready to help you every step of the way!

Contact our friendly franchising team or call (866) 593-0262 today to learn more about becoming a Winmark – the Resale Company® franchise partner!

About Once Upon A Child

Making a Real Impact

Bring Sustainability to Your Community with a Resale Franchise

Our children’s resale franchise has revolutionized the way parents shop for their children’s clothing, toys, and more. We bring sustainability to the forefront with a commitment to reuse and repurpose gently used items and other pre-loved products. This optimistic approach to shopping not only creates cost savings for parents but also helps reduce overall purchasing of new goods, which can help reduce our carbon footprint. By providing high quality at a lower price point, a Once Upon a Child franchise impacts communities in positive ways!

101,633,061 Average Number of Items Recycled
Average Number of
Items Recycled
Once Upon a Child recycles an average of 101,633,061 items each year, diverting millions of pounds of clothing and merchandise from landfills.

Once Upon A Child Store Owners Love to Franchise with Winmark

"The best part of owning is easily being the community asset. It's our number one goal."
- Janel & John A.
"I needed that support. I was young, I didn't have a lot of background or, classes in college, in business, on the business side of things."
- Jordan P.
"It changed my whole life."
- Marnie M.
"To me that's the best part of owning a business is being able to employ people and make a difference in their life."
- Kate F.
"We get a lot of support. There's always somebody to call, and we always know that there's somebody to contact and who will find out what we can do to fix the situation."
- Simon S. & Henna H.
"The flexibility for us is huge, and then there's a great financial reward as well."
- Lindsey & George J.
"We enjoy the freedom of working for ourselves, setting our schedule, and knowing that all the effort and energy we’re putting into this is directly benefitting us and our family."
- Iain & Colleen C.
"I love it. It's the best decision I ever made."
- Jess M.

More Testimonials

Steps to
Ownership

Submit your application and we’ll review some basic information about you, including financials and the location you’re interested in.
Meet current retail resale franchise owners, where you’ll have the opportunity to ask questions and learn about their experiences.
We’ll invite you to Discovery Day, where you’ll meet the team that will support you and your new franchise. You’ll get some insight into operations, training, marketing, and more.
After attending the Discovery Day and receiving final approval, you will officially join Winmark as a franchisee and begin building your new retail resale business.

Our Process

Territories Available

Once Upon A Child has over 400 children’s resale franchise locations across the country, and we’re not slowing down! Check out our current retail franchise business opportunities available on our Available Territories page.

Find Territories

Ready to Take the First Step?

Fill out the form below to get started and receive your free franchise report!

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Fill out our full application if you are ready to get ahead and become part of Winmark's franchise brands.

Invest in an Award-winning Resale Clothing Franchise

Entrepreneur Franchise 500 #1 in Category 2024

Top Ranked Kid’s Franchise Investment

Entrepreneur Magazine Franchise 500 — #1 in Category (2010-2024)
400+ Store Locations Throughout North America

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