At Winmark, the mission is clear – to Provide Resale for Everyone®. Through the five brands, in partnership with franchisees, Winmark leaves a lasting impact on the communities it serves across North America. The company delivers unparalleled franchise support, equipping owners with the tools and knowledge to embody its core principles of support, sustainability and stewardship — what is called The Winmark Way ™.
Supporting Your Success
Winmark provides over 3,000 support visits each year to franchisees, helping them improve their operations and grow their businesses. “When you enter into a relationship with Winmark, you get the best team in franchising,” said Winmark Chair and CEO Brett Heffes. “Our entire team comes in every day focused on helping franchisees improve operations and grow their business.”
To ensure franchisee success, Winmark provides the essential tools to build long-term business growth. Winmark offers business plan guidance, industry-specific training, inventory management systems and professional marketing materials to help franchise stores run efficiently and build credibility in the local community. When a franchisee is ready to open their store, Winmark assists with site selection, store design and layout and offers proprietary computer systems to maximize operational efficiency.
Promoting Sustainability in Every Community
For more than 35 years, Winmark has been a leader in the circular economy, extending the life of quality used products through resale. This not only gives items a second life but also reinvests money directly into local communities. Since 2010, Winmark brands have kept more than 1.9 billion items out of landfills, recycling over 185 million items each year.
As consumers become increasingly conscious of their environmental impact, Winmark offers an eco-friendly shopping alternative. A franchisee’s store can help reduce a community’s carbon footprint, minimize waste and lower water consumption — all while providing affordable, high-quality items to meet a variety of lifestyle needs.
Stewardship That Builds a Lasting Legacy
The most successful Winmark franchisees understand their business is more than a store. It’s a legacy within the community, supporting everyday life and important milestones. Winmark brands help customers find their child’s first baseball glove, the perfect outfit for a job interview or something special for a first date. “We are a family-owned part of the community,” said Rob L., a Winmark store owner. “It’s not just a customer at the end of the day. We’re all in this together.”
Winmark franchisees manage their businesses for themselves, their community and the next generation. With Winmark’s timeless business model, a store becomes a lasting investment in the local economy. In the past year alone, Winmark paid over $500 million to local communities, putting money back into the hands of families.
Discover what makes Winmark the best choice for your franchise journey. Through support, sustainability and stewardship, Winmark is redefining the resale experience. Ready to take the first step toward ownership? Contact the Winmark team today.