As we look to 2025, the franchise industry is rapidly evolving to meet new demands and changing consumer expectations. Entrepreneurs are interested in franchises that offer solid business models and align with contemporary values, from sustainability to community impact. Here are five key industry trends for those considering the franchise path or existing franchisees looking to stay ahead:
1. Sustainability at the Core
Sustainability has moved from being a competitive advantage to an essential component of successful businesses. Franchise brands across industries are adopting eco-friendly practices, including waste reduction, energy efficiency, and sustainable sourcing. From reusable packaging to green operations, environmentally conscious franchises are capturing the attention and loyalty of today’s consumers. For franchises like Winmark, which centers on resale and recycling, the emphasis on sustainability is more than a trend—it’s a way of doing business that resonates with environmentally-aware customers. Since 1988, we’ve been proud to call ourselves a leader in this movement by shaping and growing some of the most beloved brands in resale shopping long before it was a trend—and our dedication has led to over 1.8 billion items recycled since 2010.
2. Personalized Customer Experiences
In 2025, franchises that offer personalized experiences will stand out. Franchise owners can now tailor their services to each customer’s preferences, leading to greater satisfaction and loyalty. This trend is particularly relevant to consumer-facing franchises that want to build strong customer relationships and memorable interactions.
For Winmark franchises, which focus on resale items, personalized recommendations or rewards for loyal shoppers, and payment for quality and gently used items can create a unique and engaging experience, bringing customers back time and again. Additionally, Winmark offers a unique opportunity to fill a critical gap in many communities and deliver a more personalized experience. For too many customers, the options are either high retail prices with limited locations or low-quality, “bargain” secondhand experiences. Winmark’s brands strike the perfect balance, presenting a polished retail format and a curated selection that includes both new merchandise and carefully chosen, high-quality, gently used items. This personalized approach provides an inviting shopping experience that keeps customers returning.
3. A Focus on Community and Purpose-Driven Brands
Today’s consumers value brands that demonstrate purpose and give back to their communities. Franchises supporting local causes, championing diversity, or promoting economic empowerment are seeing strong consumer support. Purpose-driven brands foster a sense of community pride, which can turn customers into advocates. At Winmark, community focus is integral, and franchisees have the chance to positively impact their local economies through resale and reuse, providing affordable, high-quality products while supporting sustainability. In 2025, franchise brands with a strong commitment to purpose will continue to attract customers and franchisees alike.
4. Tech-Driven Franchise Operations
Technology continues to reshape franchise operations, making processes more efficient and adaptable. From digital inventory management to automated customer service and online ordering, tech advancements are helping franchises stay competitive and meet customer expectations. Franchisors are increasingly investing in tools that streamline tasks for franchisees, reduce costs, and enhance the customer experience.
At Winmark, we provide extensive support to our franchisees, including a proprietary point-of-sale (POS) system that offers valuable insights on optimal buying, pricing, and inventory management strategies. This data-driven approach is backed by over 35 years of experience, equipping our franchisees with tools to make informed decisions and increase their operational success.
5. Deepening Collaboration between Franchisor and Franchisee
Franchise success increasingly hinges on a strong, supportive relationship between franchisor and franchisee. In 2025, this trend will continue as franchisors deepen their involvement, providing extensive training, marketing resources, and operational support. This mutual partnership builds trust and empowers franchisees, especially in competitive markets where adaptability and innovation are crucial.
At Winmark, we’ve built a strong franchise partnership model that’s stood the test of time. With over 35 years of successful collaboration with our franchisees, we’ve fostered a supportive network that prioritizes long-term success. In fact, over the past decade, 99% of our franchisees have renewed their agreements, highlighting the strength and effectiveness of our partnership. Working together, Winmark and our franchisees can continue to navigate industry changes and keep setting the standard in resale and reuse.
The Bottom Line
As we look toward 2025, these trends emphasize a franchise industry leaning toward sustainability, personalized experiences, community focus, technology, and deep-rooted partnerships. Ready to choose a franchise opportunity that aligns with your values and meets the needs of modern consumers? Contact Winmark today to learn more about our proven business model and how you can open one of our stores in your community.