Starting a business for the first time can feel like an uphill climb. For many aspiring entrepreneurs, franchising with Winmark - the Resale Company® provides the perfect path to success. Our proven systems, extensive training, and decades of experience empower first-time business owners to overcome challenges and build thriving, meaningful businesses.
A Proven Model for Success
For over 35 years, Winmark has been the industry leader in resale franchising. Our brands—Plato's Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore®, and Music Go Round®—are trusted across North America for their unique ability to combine high-quality resale goods with a polished retail experience.
Just some of the reasons franchisees partner with us include:
Decades of stability and franchising experience
Continual support and training provided to our franchisees
A proven track record with first-time franchisees
Robust infrastructure aimed at growing and expanding our brands
Commitment to local communities and franchisees looking to give back
At Winmark, we’ve been partnering with our franchisees for over three decades, and our success rate is unmatched. In fact, over the last ten years, 99.9% of our franchisees have renewed their agreements, a testament to the strength and support of our franchise model.
Financial Accessibility and Strong Unit Economics
Many first-time entrepreneurs face financial hurdles when starting a business, but Winmark's model is designed to ease those concerns. With clear start-up costs, manageable investment requirements, and resale-focused operations that avoid high retail overhead, franchisees can confidently launch their business. In addition, Winmark’s unit-level economics are often 50% higher than competitors in the same space, and our brands frequently outpace the competition three-to-one unit for unit. These standout figures make Winmark an excellent choice for first-time entrepreneurs seeking a strong return on investment.
Comprehensive Training and Cutting-Edge Tools
First-time business owners often have questions, and Winmark provides the answers. From initial training to ongoing support, our franchisees can access resources and guidance throughout the process.
We also offer proprietary POS software and a dynamic online management system that provide franchisees with actionable insights into inventory, pricing, and sales strategies. These tools, honed through decades of experience, help franchisees make data-driven decisions that maximize profitability.
A Network Built for Success
When you join Winmark, you become part of a robust franchise network that supports collaboration and growth. First-time entrepreneurs can connect with experienced franchisees, share insights, and learn from others’ successes.
Winmark also supports family teams and multi-unit operators, offering flexibility for entrepreneurs at every stage of their journey. In fact, up to 47% of our franchisees manage multiple stores, often with cross-branded portfolios.
Building Businesses with Purpose
Winmark franchisees are not only growing businesses but also making an impact. By offering affordable, high-quality resale goods, they address critical gaps in their communities while promoting sustainability and reducing waste. Franchisees take pride in being part of a company that aligns profit with purpose. Our proven track record of success, extensive support, and commitment to community make us the ideal choice for first-time entrepreneurs.
Ready to start your journey as a business owner? Partner with Winmark and join a thriving network of franchisees who are making a difference in their communities—and building successful businesses along the way.