Why a Resale Franchise is a Smart Choice in 2024

As we cross the halfway point of 2024, the retail landscape and consumer preferences continue to evolve. One sector poised for significant growth is resale franchising. Studies indicate that the global resale will double by 2027, reaching $350 billion. Additionally, resale is growing faster than traditional retail, as the US resale market outpaced that market by 7x last year. As a leader in this industry, Winmark - The Resale Company® is at the forefront. Here’s why investing in a resale franchise with Winmark is a smart choice.

1. Rising Consumer Demand for Sustainability

In recent years, consumer preferences have shifted towards sustainable and eco-friendly products. Shoppers are increasingly aware of the environmental impact of their purchases and are seeking ways to reduce their carbon footprint. Resale franchises, such as those under the Winmark umbrella, directly address this demand by offering high-quality, gently used items that, through Winmark’s buy-and-sell model, extend the life spans of gently and quality used products and reduce waste.

Our commitment to sustainability is evident across all Winmark franchise brands, including Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore®, and Music Go Round®. Each of these brands promotes the concept of reusing and recycling, helping to divert millions of items from landfills annually. This alignment with consumer values not only attracts eco-conscious shoppers but also fosters customer loyalty.

2. Economic Resilience and Affordability

Economic uncertainty continues to influence spending habits, with many consumers looking for ways to save money without compromising on quality. Resale franchises offer a solution by providing access to top-quality goods at a fraction of the cost of new items. This affordability makes resale stores particularly appealing in times of economic fluctuation.

Winmark has a proven track record of economic resilience, with our franchisees benefiting from steady demand across various market conditions for more than 35 years. By focusing on value-driven pricing, our stores attract a broad demographic, ensuring consistent foot traffic and sales.

3. Comprehensive Support and Training

One of the most significant advantages of franchising with Winmark is the extensive support system available to franchisees. From initial training to ongoing assistance, Winmark provides a comprehensive framework designed to help franchisees succeed. This includes over 65 hours of combined classroom and in-store training, covering essential aspects of store management, merchandising, and customer service.

Additionally, our annual conferences and regional meetings offer valuable opportunities for franchisees to connect with their peers, share best practices, and stay updated on industry trends. This support network is a crucial component of the Winmark franchisee experience, fostering community and collaboration.

4. Diverse and Proven Brand Portfolio

Winmark’s portfolio of franchised brands caters to a broad demographic of consumers, from children’s clothing and sports equipment to musical instruments and fashion for teens and adults. This diversity not only broadens the market reach for franchisees but also provides multiple avenues for revenue generation and multi-unit expansion.

Each of our brands is a well-known and respected leader in their respective markets, ensuring that franchisees partner with established names in the resale industry.

5. Positive Community Impact

Franchising with Winmark offers rewarding benefits, as it allows franchisees the opportunity to make a positive impact on their communities and the environment. By promoting the resale of high-quality items, Winmark stores help reduce waste, conserve resources, and support local economies by paying out cash in exchange for used items. Since 2010, we’ve purchased over 1.8 billion items from communities across North America, contributing to a more sustainable and eco-friendly retail landscape. Additionally, since our stores provide affordable and accessible items to consumers, franchisees have the opportunity to become local go-to spots for affordable clothing and gear in their area. This allows our franchisees to become more than just business owners, but community leaders.

Choosing one of our resale brands in 2024 is a smart decision for entrepreneurs looking to tap into the growing demand for sustainable and affordable retail options. With a proven franchise model, comprehensive support, and a commitment to positive community and environmental impact, Winmark offers a compelling business opportunity.

Explore the potential of partnering with Winmark and join a network of franchisees dedicated to making a difference in the resale industry. Visit our website for more information about our franchise opportunities and to learn how you can open one of our brands in your community!